#SNAPCHAT LENS STUDIO TAP IMAGE FOR MAC#
#SNAPCHAT LENS STUDIO TAP IMAGE TV#

In addition to Snapcodes and deep links, people will be able to spread Lenses within Snapchat. However, since the Snapcodes and deep links remain active for one year, the Lens can be re-added after that 24-hour window. The Lens will appear in the carousel for 24 hours, the typical lifespan for any Lens. When people use a Lens unlocked via Snapcode or deep link, it will be added to their Lens carousel where the regular Snapchat-created and Sponsored Lenses can be found. That way, brands will be able to promote and extend the reach of their Lenses.

Not anymore.īrands will be able to promote World Lenses produced through Lens Studio by attaching deep links to those Lenses to Snap Ads bought through Snapchat’s Ad Manager or its advertising API, a Snapchat spokesperson confirmed. Advertisers have already been able to attach Lenses to Snap Ads, but they had to work with Snapchat’s creative team to produce the Lens and its sales team to place the buy. Lens Studio creates the first opportunity for advertisers to incorporate a Lens into a Snapchat campaign without needing to go through Snapchat’s sales team. Similarly, deep links can be shared anywhere a link can live - including as an attachment to a Snap Ad, Snapchat’s vertical video ad format.

#SNAPCHAT LENS STUDIO TAP IMAGE TV#

Snapcodes can be posted anywhere an image can be shared, be it on another social platform, a brand’s site, a billboard, a TV spot or a product’s packaging. Those two options open up many opportunities. They can either distribute Snapchat’s QR code-like Snapcodes, which people can scan using Snapchat’s in-app camera to unlock a Lens, or they can circulate a custom URL that deep links to Snapchat’s app and unlocks the Lens. Short of paying for a Sponsored Lens campaign, the options for brands and other creators to share the Lenses they create through Lens Studio may seem limited. The company no longer requires an advertiser to spend a minimum amount to run a Sponsored Lens campaign, but brands must still go through Snapchat’s sales team to place the buy. Snapchat is loosening the velvet rope around its Sponsored Lenses in another way. Previously, advertisers needed to work with Snapchat’s in-house creative team to produce a Sponsored Lens. For this program, Snapchat has struck deals with seven companies that specialize in augmented reality and that brands can hire to produce their Sponsored Lens campaigns: Avatar Labs, Fisherman Labs, Haus, Media Monks, North Kingdom, Trigger Global and Vidmob. In other words, people will be able to make Lenses that can add a 2D or 3D object to a person’s environment, such as an AR version of a car in their driveway or a dancing mascot in their living room, but they will not be able to make the selfie masks that have been the hallmark example of Snapchat’s Lenses.Ĭompanies that are part of Snapchat’s new Lens Studio Partner program will be able to use the app to create Face Lenses. Lens creationįor starters, most people will only be able to use Lens Studio to create Lenses that use a phone’s rear-facing camera (called “ World Lenses”) but not ones use that use the front-facing camera (called “Face Lenses”). But there are also loopholes built in that, for the first time, will enable any advertiser to incorporate a Lens in a Snapchat campaign without the involvement of Snapchat’s sales team. There are limitations to the types of Lenses that can be created using Lens Studio and how they can be distributed on Snapchat.

Snapchat’s Lens Studio is similar to Facebook’s AR Studio, which the company unveiled in April for developers to produce “camera effects” (Facebook’s version of Snapchat’s Lenses) and made more widely available earlier this week.

#SNAPCHAT LENS STUDIO TAP IMAGE FOR MAC#

On Thursday, Snapchat launched Lens Studio, a desktop app for Mac and Windows that anyone can use to create augmented-reality Lenses that can be applied to photos and videos shared on Snapchat. Now Snapchat is democratizing the format so that anyone, including brands, can create their own Lenses and attach them to posts, as well as ads on Snapchat. Since the mobile app introduced Lenses in September 2015, its in-house team has created more than 3,000 Lenses, and on a typical day, roughly 70 million people interact with Lenses for more than three minutes on average, according to the company. Snapchat’s Lenses have largely been responsible for popularizing augmented reality.

Snapchat lens studio tap image